Getting ahead of competition means that you need to set up an effective customer relationship management (CRM) system that will not only improve your sales reports, but streamline your company’s sales management and overall customer service.
How do you determine if your current setup is lacking, or if you do not have a CRM system yet, how do you know if you need one?
One way to approach the problem is to get to know the features of an effective CRM software, such as a cloud CRM, and compare them the CRM system that your company in Singapore currently has.
Do You Need to Organize Sales Information?
The CRM system will not just help your company with its basic reporting, but it is also a useful tool for tracking. One of its features includes the pipeline view, where the sales team can easily view new sales leads, contacts, and recently closed sales. It might sound quite simple, but this feature can help the team organize its contacts, improve management and tracking, reduce errors, and simplify the sales and marketing process.
Do You Need Help with Marketing Automation?
If your company in Singapore has an existing system for marketing automation, this can be easily integrated with the CRM system to get a better idea how the sales cycle unfolds. This will allow you to look for gaps in the system that might be causing delays or errors to create an optimized and improved customer service. Some of the benefits of marketing and CRM integration include data about buyer’s behavior, come up with new leads, maximize the marketing budget, and increase sales revenue.
Do You Need to Improve Your Customer Research?
What makes the CRM software such an indispensable tool for businesses in Singapore is its efficiency and reliability in data collection. To select the best type of CRM system for your company, you need to understand its different functions that each fulfill an essential role in customer relationship management; such as core, niche, enterprise, and standard functions. For a company that needs to improve its customer research, it needs to consider the standard features of the CRM system; which includes the following: document storage, basic and custom reporting, customer interaction, email integration and mobile access, social media access, marketing integration, and quotes.
Do You Need to Integrate E-Mail Marketing?
There is a common misconception about the use of a CRM system solely for the purposes of a sales department, but a CRM software can also provide an integrated email system that can be used for marketing. This is helpful for any type of company in Singapore that wants to upgrade their e-mail systems and hire a third-party email marketing provider.
Do You Need Information from Your Company Website?
If you also need to interact with customers through the company website, it would be more practical to integrate the web pages to your CRM software. This makes managing client relationships program in Singapore more convenient. It helps the sales management department to collect data that were acquired through the website much easier, rather than re-entering the data from the website to transfer them to the CRM system. The latter could result in errors and inconsistencies in the collection of data.
Do You Need to Use Social Media?
Most companies in Singapore have seen opportunities for growth by using social media to reach out to customers and potential customers. However, switching between different applications can be a hassle for the sales management team without the use of a CRM software. The customer relationship management tool will directly feed information directly into the system, creating less distraction and an easier path for your employees.
Do You Need Customized Reports?
One of the most useful features of a CRM system for the sales management team is the data storage and sales reports. A cloud CRM will make it easy for the sales team to organize, sort, and make sense of various data to reduce errors and focus on pursuing sales leads than spend time on making reports. The data is also up-to-date, accurate, and accessible anytime anywhere. Customized reports using the CRM software usually includes demographics, sales profits, leads, and the sales cycle.
Do You Need to Manage Customer Complaints?
Part of your responsibility for setting up an effective customer relationship management system is to receive and respond to customer complaints. There are instances where the concern of the customer resulted from a misunderstanding of the information given during the purchase of the product and/or service. A CRM system will help you handle these complaints easily, so that the sales team knows what to do to prevent it from recurring.
Do You Need to Know How to Keep Loyal Customers?
Part of your responsibility as a trustworthy company is to keep your customers happy with a long-term deal. This means that you need to deal with queries from the customer intelligently to prevent any misunderstandings. One feature of a CRM system is to identify your customer’s needs and to collect data about their responses to help you formulate a strategy to exceed their expectations. If a customer does not hesitate to purchase your products and/or services, then that means he/she is satisfied. They are also more likely to purchase new products and/or services from you, because most would not want to risk going for new items that they cannot trust. A customer’s trust is an important part in getting ahead of competition, that is why you should not think of the CRM system as an added expense.